| Viva | |
|---|---|
| Launched | 26 October 2009 |
| Owned by | MTV Networks Europe |
| Picture format | 16:9, 576i (SDTV) |
| Audience share | 0.3% (June 2011, BARB) |
| Slogan | "Up your Viva!" |
| Country | United Kingdom |
| Broadcast area | United Kingdom, Ireland |
| Replaced | TMF |
| Sister channel(s) | MTV MTVNHD MTV Base MTV Classic MTV Dance MTV Hits MTV Rocks MTV Shows VH1 Comedy Central Comedy Central Extra Nickelodeon Nick Jr. Nick Jr. 2 Nicktoons |
| Website | uk.viva.tv |
| Availability | |
| Terrestrial | |
| Freeview | Channel 21 |
| Satellite | |
| Sky | Channel 357 |
| Cable | |
| Virgin Media | Channel 313 |
| UPC Ireland | Channel 709 |
| Smallworld Cable | Channel 348 |
| IPTV | |
| TalkTalk TV | Channel 455 |
| Internet television | |
| TVCatchup | Watch live (UK only) |
Viva (stylised as VIVA) is a music video and entertainment channel in the United Kingdom and Ireland. The channel was officially launched on 26 October 2009 by Alexandra Burke, with an exclusive live performance of her single "Bad Boys". The channel replaced TMF.[1][2][3][4] The channel is owned by MTV Networks Europe and was originally a German channel. It is also the first channel from MTV that is on Freeview. It launched on 26 October 2009 as a "shop window" service for its pay-TV channels such as MTV and Comedy Central.
Contents |
The first music video to be shown on Viva was Alphabeat's "The Spell" in The Official UK Chart Show Top 20. It originally broadcast for 24 hours a day (currently shown on Freeview) until Nick Jr. was removed from the schedule for unknown reasons (possibly related to Nickelodeon's worldwide rebrand). Therefore its hours were reduced to 09:00 - 06:00. It was further reduced to 09:00 - 03:00 on 1 August 2011. The unused hours are now used for teleshopping.
On 19 September 2011 the channel started broadcasting in the 16:9 picture format but the DOG is still set to the 4:3 picture format and looks stretched; also, 4:3 programmes are appearing incorrectly with the top and bottom of the image cropped.
As well as music videos, Viva also shows programmes from other Viacom channels including MTV, and Comedy Central.
Noggin was an early morning children's television block from Nick Jr., that was broadcast on Viva from 06:00 - 09:00 daily. The programming block was first shown on TMF and was initially carried over to Viva. As of March 2010 the block has terminated. The schedule in October 2009 included;
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